Question 1

What exactly does Lura do?

Accepted Answer

Lura is an AI-native content agency. We take the photos, videos, presentations, podcasts, voice notes and documents you already have, and transform them into marketing videos, LinkedIn content, brochures and sales materials — without shooting from scratch.

Question 2

Do I need to create new content before working with you?

Accepted Answer

No. That's the whole point. Most companies are already sitting on gigabytes of unused material. We start with what you have. If gaps exist, we tell you exactly what to capture — usually with just a phone.

Question 3

How long does a typical project take?

Accepted Answer

Most first deliverables land within 2–7 business days. Ongoing content programs run weekly. Because we don't start from zero, timelines are a fraction of a traditional agency.

Question 4

What kind of files can I send you?

Accepted Answer

Photos, videos, drone footage, PDFs, Keynote or PowerPoint decks, Word docs, podcast episodes, voice memos, Zoom recordings, screenshots — anything digital. We handle the sorting and structuring.

Question 5

How much does it cost?

Accepted Answer

Projects start at a small fraction of a traditional production budget because we skip shoots, studios and long timelines. We price per project or as a monthly content retainer. Book an intro call and we'll quote based on scope.

Question 6

Is the content really made with AI? Will it look generic?

Accepted Answer

AI is the engine, but every asset is directed and reviewed by our creative team. The output is grounded in your real footage and your real voice, so it looks and sounds like you — not a template.

Question 7

Who owns the final assets?

Accepted Answer

You do. Full commercial rights to every video, image, document and post we deliver — for print, digital, paid ads and internal use.

Question 8

Can you match our brand guidelines?

Accepted Answer

Yes. Send your brand book, or point us at your website and we'll extract the system. Colors, fonts, tone of voice and photography style are respected throughout.

Question 9

Is my content and data kept private?

Accepted Answer

Yes. We treat every archive as confidential. Files are stored on encrypted infrastructure, never used to train public models, and deleted on request. NDAs are welcome.

Question 10

How do we get started?

Accepted Answer

Email inquiry@lura-agency.com or book a 30-minute intro. Bring a folder of what you already have — we'll sketch what's possible on the call and follow up with a scoped proposal.

Everything you're probably wondering.

Have more questions? Let's talk.